S.C.Pannell is a standout McLaren Vale/Adelaide Hills brand which initially requested winehero’s assistance with copywriting and communication plans relating to its 2011 Bushing King success – a daring blend of Tempranillo and Touriga Nacional, no less! The award-winning composition challenged accepted wisdom of the region in terms of ‘what works best where’, and in many ways has heralded a new movement to look at more ‘Mediterranean’ styles and varieties for McLaren Vale.

As the relationship has developed, winehero is proud to have been involved with winemaker Steve Pannell’s blending trials and product and vintage launches,  but above all enjoys frequently tasting together – both formally and informally – in order to strive for the ongoing development of unique and regionally distinct Australian fine wine.

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