1000 Candles

thousand candles is a new Australian wine brand launched in 2012.  Under the winemaking and team direction of Bill Downie, winehero has been advising how to scope and deliver the new brand in a way that would help to ‘change the conversation about Australian fine wine’.   From strategy development to brand design, from media launch to assistance with business introductions and distribution, this continues to be a challenging, all-encompassing and sometimes controversial project.  To date, thousand candles has been recognized by wine industry commentators as ‘the most impressive debut by any Australian winery’, and heralded by Gourmet Traveller Hot 100 as ‘the most anticipated wine release of the year’.

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