Yalumba is Australia’s oldest family-owned winery, and enjoys an international reputation for being as innovative and progressive as it is historic. winehero is currently assisting the in-house marketing team with a review aimed at enhancing the recognition, profile and performance of … Read More

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1000 Candles

thousand candles is a new Australian wine brand launched in 2012.  Under the winemaking and team direction of Bill Downie, winehero has been advising how to scope and deliver the new brand in a way that would help to ‘change the … Read More

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State Government Victoria, Department of Business and Innovation requested a top-line review of its wine export strategy, and an authoritative report of demand potential for the State of Victoria’s regional brands in the global market place. The report prepared by … Read More

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S.C.Pannell is a standout McLaren Vale/Adelaide Hills brand which initially requested winehero’s assistance with copywriting and communication plans relating to its 2011 Bushing King success – a daring blend of Tempranillo and Touriga Nacional, no less! The award-winning composition challenged accepted wisdom … Read More

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South Australia

Primary Industries and Regions South Australia (PIRSA): A key State Government department responsible for the development, promotion, preservation and strategic marketing of rural amenity relating to South Australia’s primary industries (agriculture) and resources (tourism). winehero has been engaged by PIRSA … Read More

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Henry’s Drive

Henry’s Drive is a dedicated and dynamic family estate in Padthaway, South Australia, and has engaged winehero to help demonstrate how far it has progressed in terms of wine story and performance over the past 15 years. The initial outcome has been … Read More

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Elderton Wines

Brothers Cameron and Allister Ashmead confidently hold the reins of this established and quietly impressive Barossa family estate. Without doubt, owners of some of the region’s most accomplished old vine sites, winehero now has the opportunity to work with Elderton … Read More

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winehero  has worked with Barossa Grape & Wine Association (BGWA) since 2011 on a number of projects across our core specialties of strategic planning, brand development and communication. This includes a complete review of the BGWA strategy, developing and writing The … Read More

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A Kick In The Eye?

There is nothing like the downgrading of the world’s largest consumer demand economy and a looming EU sovereign debt crisis to encourage producers to ‘look elsewhere’ for export. So, as Europe decides whether it is going to take collective responsibility … Read More